Category Archive for "Industry News"


Five Reasons to Work with Multiple Digital Marketing Agencies

Share on Pinterest According to a recent report released by Borrell Associates, businesses’ spending on digital marketing services – website design and hosting, SEO, reputation management, content development, social media management, and numerous other services – has tripled in the...
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Avoid Google Penalties and Keep Your Website in Good Rankings –

Share on Pinterest As a business professional, you probably know how important it is for your website to show up in Google’s search engine results; however, you may not be aware of the factors that affect your website’s ranking in...
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Responsive Websites – Already Optimized for Google’s Latest Update

Share on Pinterest If there ever was an optimal time to make the switch to responsive design, that time is now. On April 21, Google changed its algorithm again – this time giving much more weight to mobile-friendliness as a...
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Hyper Local Targeting – An Advanced Strategy You Should Know About

Share on Pinterest Hyper local targeting is an advanced online mobile marketing tactic that allows businesses to reach consumers on mobile devices and target them depending on their specific location, the time of day, and even the weather and other...
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Online-Marketing-Orchestration Integrated-Marketing-for-Ultra-Connected-Consumers

Online Marketing Orchestration – Integrated Marketing for Ultra-Connected Consumers

Share on Pinterest Unlike shoppers of even a few years ago, today’s ultra-connected customers follow complex, tech-supported paths on their journey from discovery to purchase to post-purchase engagement with a brand. To understand what this means for marketing your brand,...
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Benefits of Using WordPress to Power Your Company’s Website

Share on Pinterest 10 Benefits of Using WordPress to Power Your Company’s Website 1. It’s Extremely Easy to Use WordPress is very easy to use and has an intuitive user interface.  It’s easy to add new pages, blog posts, images,...
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Social Network Association

Social Network Association Appoints Jody Resnick Chief Innovation Officer

Share on Pinterest As Chief Innovation Officer, Resnick will explore opportunities for growing the association’s influence by implementing innovative ideas and operating in unexpected ways for the Social Network Association. The Social Network Association,™ a collaborative industry forum designed to bring...
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Internet Enabled Platforms – Trighton’s Architectual Principles of Service Oriented Architecture

Share on Pinterest Internet Enabled Platforms – A Service Oriented Architecture At Trighton one of the core technical architectural principles we strive to provide clients is the concept of Internet enabled platforms. Google, Facebook and Amazon are three examples of...
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Jody Resnick Selected to Speak on Responsive Design at SMX Advanced 2013 Seattle Conference

Share on Pinterest Trighton’s CEO, Jody Resnick, has been chosen to speak on Responsive Design at SMX Advanced, the Search industry’s largest conference of the year – SMX Advanced Seattle 2013. In response to the mobile and tablet explosion of 2012-2013, the...
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Search Marketing Integration in a Multidevice World

Share on Pinterest Search Marketing Integration in a Multidevice World – Is Responsive Design The Answer? The vast majority of consumers use a multitude of devices throughout the day.  Perhaps they start on a smartphone, check their tablet on train...
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