Frequently Asked Questions

We get results for our clients. That is, we help successful firms become powerhouse firms by providing individualized, proven digital marketing services; using a collaborative, flexible approach; being responsive to clients’ questions, concerns and requests; and leveraging our expertise in website design, digital marketing, and content creation.

Our first step is to conduct a comprehensive SEO audit.  The audit will allow us to determine the most impactful items and prioritize them.  We may revise the content on your website, including page titles, H1 tags, sub headings, page copy, etc.

We can also update the design, but most likely will focus on the content and page structuring to start. If redesigning your website is a priority for you or if we find that the design is having a negative effect on your SEO or online conversion, we will, however, recommend revamping your website as soon as possible.

Once initial improvements in SEO, conversion, content and design have been made, we will implement an integrated continuous improvement strategy to keep your website climbing in Google rankings and increasing your conversions. Our ongoing communication and monthly reports will help you assess our strategy’s success and keep you informed about the results we’re achieving.

Trighton Interactive’s development team has expertise not only in building new custom websites, but also in managing or upgrading your existing website, regardless of which platform or vendor you are coming from. We are prompt, diligent and methodical as the torch is passed to us to care for your online presence.

We individualize our services to meet each client’s unique needs and requests. Therefore, we do not have a standard monthly fee. Our time spent providing services for your firm is drawn from your monthly retained hours. With your approval, we can increase our time in any given month or months for one-off projects or agreed upon tasks.

The services we provide depend on your firm’s goals. However, in general, we initially revise website content and design to improve SEO and conversion. We monitor search rankings, website traffic, conversions and other indicators to develop an integrated digital marketing strategy to maximize your marketing ROI. The strategy may include new, original website content, local search, social media and paid search.

No. You will have a contractual agreement for services and a monthly retainer but are not required to make a long-term commitment. Most of our clients have, however, been with us for 5 years or more.

Yes. We will not work within your service area with any of your direct competitors. We want you to get ahead and stay ahead of all of them.

Yes. You own all content and work delivered each month, and if you terminate services after any length of time, you will retain full ownership of your website, optimizations, and all the content we’ve added.

This could be due to a multitude of reasons. Whether your current website has not produced the results you’re looking for, has been experiencing slow speeds, has not been properly optimized for fluidly working across the broad spectrum of desktop, tablet and mobile devices, or simply needs a refreshed and modernized look, our award-winning in-house design team’s philosophy is to craft the best custom solution that suits your individual needs and produces real results.

We will instruct you on creating a user account for us in your backend so we are able to make updates and add content.

We will begin by analyzing your current position and developing a strategy to continuously increase your Google rankings. We will determine the most impactful keywords for your business, optimize your website for the focus keywords and implement an ongoing website content strategy, including blog posts to ensure heightened authority for your website. We will continue building authority with strategic, high-quality link acquisition.

Yes. Local search is a critical component of an overall SEO strategy, since it allows you to provide potential clients the information about your business that they’re actively looking for when they want it. As mobile search becomes dominant, local search is becoming more and more essential, leading to more conversions for your firm.

We recommend paid search in certain situations and evaluate it on a case-by-case basis. It can be a cost-effective way to generate high-quality leads, so we recommend it when you want to drive instant conversions. We also recommend paid search when you want to target very specifically, as in targeting a niche keyword as opposed to a general practice area.

Our content creation team can create high quality content to boost your website’s Google rankings and increase your digital authority if the tasks we agree upon for each month include this service. We typically recommend adding new, relevant content to your website 3-4 times each month.

Trighton’s content creation team includes an experienced PhD writing professor and an attorney. They create high quality, original content relevant to each client’s specific practice areas and services.

This depends on your firm’s needs. We might create new pages for your website to boost your rankings for specific keywords and enhance your digital authority in specific areas. We might also refresh outdated or non-authoritative content, create blog posts, social media posts, and videos to further boost Google rankings for high-value keywords and your increase your digital authority.

Yes. Nothing gets added to or changed on your website without your approval. Our content creation team appreciates your input on their work and your suggestions for new content.

Yes. We leverage social media to share new content on your website. Likes on a Facebook or LinkedIn post are noted by Google as social signals related to the page which was shared.  These are positive ranking factors in Google’s algorithm.

At Trighton, we closely monitor all of your website and marketing campaigns’ analytics and collaborate with you on making informed decisions to continuously increase search engine rankings, conversions, and marketing ROI. We provide monthly reports that track your priority keyword rankings with historical results, website traffic, phone calls, form submissions, etc.