benefits-of-using-wordpress

Benefits of Using WordPress to Power Your Company’s Website

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10 Benefits of Using WordPress to Power Your Company’s Website

1. It’s Extremely Easy to Use
WordPress is very easy to use and has an intuitive user interface.  It’s easy to add new pages, blog posts, images, etc. very quickly.

2.Manage Your Website from Any Computer or Device
WordPress is web based. You can access WordPress from any computer or device that’s connected to the internet.

3. No HTML Editing — No FTP Software Required
You can create a new page or blog post, format text, upload and edit images, upload videos, image galleries, etc. without any knowledge of HTML.

4. Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.  We leverage the Yoast SEO plugin for SEO and can easily customize meta  keywords, description, and title tags.

5. Take Control of Your Site
You won’t have to wait on a web developer to make simple updates to your site. With WordPress, you have control of all aspect of your site and can easily make updates yourself.

6. Customize the Design of Your Website
WordPress is the engine that runs the back-end of your website. The look and feel of the site can be fully customized to provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go
WordPress was originally created as a blogging platform and has blogging capabilities  built-in.  Setting up RSS / email subscriptions, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site are  simple to set-up.

8. Leverage Plugins to For Advanced Functionality
Want to add videos, a portfolio, event calendar, video gallery, Twitter Feed, Facebook Fan Box, etc.?  WordPress makes this possible with plugins (most are free).

9. Your Site Can Grow as Your Business Grows
WordPress is very scalable. You can have thousands of pages or blog posts on your site and the performance of the site will not diminish.

10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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