Ouchies-Fan-Acquisition-Case-Study

Ouchies Fan Acquisition Case Study

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Facebook Fan Acquisition Case Study

Ouchies is a brand of bandages that boasts, “People Against Boring Bandages.”

While Ouchies is a relatively young company, they had come to Trighton Interactive to amp up their social media presence by launching a Facebook Fan Acquisition promotion. The goal of the promotion was to drive new fans to join Ouchies Facebook Page.

The promotion prompted Facebook users to ‘like’ the page and be entered to win 1 year of free Ouchies Bandages. Specifically indicating to the user that they must ‘like’ the page and fill out a form, and once the fan count on the Facebook page reached 5000 fans a random winner would be selected for the promotion.

During the first 10 days of our client’s contest we had achieved a 103% increase in Facebook fans that’s a surge of 3708 total ‘likes’ in less than a 2-week period.

We hit our goal of over 5,000 fans for Ouchies in less than 6 weeks. These new fans are qualified because they’ve already demonstrated an affinity to Ouchies by entering the contest. We call this a success!

At Trighton we are leading the industry in designing and developing responsive strategies for our clients. Contact Trighton Interactive online or by phone 1.800.407.2068 to mobilize your business. We make going mobile with responsive web design simple-smart-better for your business.

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Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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