Peltz Shoes Facebook Fan Acquisition Overview

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Facebook Fan Acquisition Promotion

Peltz Shoes is a Florida based business in the Tampa Bay area. This family operation has been around since 1957.

We established a successful Facebook Fan Acquisition to drive more customers to the brand, which put them on the map of nearly 400 million Facebook users.

The promotion we implemented was created to incentivize users to ‘like’ the page and get entered to win a (1) pair of free shoes for three months. Specifically indicated to the user that they must ‘like’ the page and fill out a form, and once the fan count on the Facebook page reached 5000 fans a random winner would be selected for the giveaway.

In approximately 1 month Trighton was able to gain 5000+ fans to their base, while it continues to grow each day. Trighton was able to obtain a 167% increase in total likes with 5736% increase in people buzzing about their brand.

In an effort to continue to leverage social media to their advantage we then implemented a photo contest to keep the fans buzzing. This contest is on as we speak and available until August 31st, which continues to gain likes and fun engagement through pictures of footwear! Peltz Shoes weekly reach peaked at 15025%, up 241,413 fans while they continue to stay interacted with their best customers and provide creative content and coupons to stay engaged!

At Trighton we are leading the industry in designing and developing responsive strategies for our clients. Contact Trighton Interactive online or by phone 1.800.407.2068 to mobilize your business. We make going mobile with responsive web design simple-smart-better for your business.

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Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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