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New York Law Firm Website Design Wins IMA ‘Best In Class’ Award

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Recently, the design experts at Trighton Interactive created a New York law firm website design for Simonson Goodman Platzer PC  that won the prestigious Interactive Media Award (IMA) for Best in Class in the “legal” category.  The IMA was created by the Interactive Media Council to recognize “the highest standard of excellence in website design and development and honor individuals and organizations for their outstanding achievement” (interactivemediaawards.com).  The Best in Class award is the “highest honor” given, representing the “very best in planning execution and overall professionalism.”

IMA Best in Class Award For New York Legal Website Design

Trighton has created other award-winning websites, but the law firm responsive design developed for Simonson Goodman Platzer PC reflects an extraordinary team effort in pushing the boundaries of what’s possible to optimize the user experience and maximize conversion in our multi-device world.  From the start, we envisioned an online presence with a consistent message that would visually portray the extremely high standards of service and practice that characterize our client, a leading New York medical malpractice and personal injury law firm.

Portfolio_Slide_SGP_2The Orlando website design team at Trighton worked to create a intuitive user experience that conveys a sense of sophistication and quality.  The website features a crisp, clean, sophisticated look that makes use of minimal but well placed color, white space, and well balanced typographical elements. From the homepage, which features an impressive but easy-to-read list of big case wins, the Best Lawyers® logo, and an eye-catching caption reading “200 Million/Money recovered on behalf of injured clients in NY and NJ,” to the informative descriptions of the firm’s top areas of practice, the website conveys a sense of accomplishment and quality.

Through consistency in this message of quality and simplicity of design, the website engages prospective clients, beckoning them to let the law firm know what happened to them – either by calling or filling in the simple form in the upper right-hand corner of every page.  Furthermore, the website leverages the use of jquery/javascript for menus, animations and form functions.  In addition, SEO monitoring tools, css media queries for multi-device responsive design, and a powerful content management system allow Simonson Legal to be a leader online as well as in the courtroom.

New York Law Firm Website Design By Trighton Wins 2014 Award

The distinguished marketing professionals who serve as IMA judges rated the website on five criteria:  design, content, feature functionality, usability and standards compliance.  According to the IMA, “to win an IMA your site must excel in each criterion, rise above your competitor’s sites and deserve to be a top choice for your target market.”  The New York law firm website design created for Simonson Goodman Platzer PC excelled in all criteria, achieving an amazing score of 485 out of 500 points – Best in Class!

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Trighton Interactive’s award can be viewed in the IMA Awards gallery.   To explore the award winning website, please visit http://www.simonsonlegal.com

 

Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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