Great SEO in 8 Steps for Your Improved Web Presence
Often new clients contact us because they have launched a new website and discovered to their dismay that their search engine rankings have tanked. Of course, they want us to get them to the top of Google – yesterday.
Typically, I explain that getting their website to move up in the rankings will entail quite a bit of time and effort. As you might suspect, they don’t want to hear this, especially since they have just spent a lot of time and money on their new website. What companies considering developing new websites need to know is that they can avoid this frustrating, costly situation by following 8 simple steps written by our Orlando SEO experts:
1. When developing a new website, integrate SEO into the design from day one. SEO should not be ancillary to the design process; it should be integral to it, just as it is to the website’s ultimate success. By integrating SEO into the entire design process, your business will benefit from the synergy between design and SEO, avoiding the waste of time and money involved in redesigning, rewriting, and recoding material for the website.
2. Determine clear goals and the metrics for measuring achievement. Before you decide to change everything about your old website, you should take time to examine and evaluate it. What works? What doesn’t work? What do you want to achieve with your new website? What metrics will you use to measure effectiveness? As you design your new website, make sure important pages from the old website are not removed, and that you’ve set up Google analytics with your new website so you can check the data regularly, note your progress in meeting your goals, and make changes to get the results you want.
3. Develop a navigation map with SEO in mind. Every page of your website should have a unique purpose so that pages don’t compete with each other and users searching for a specific topic can easily find the exact page they want.
4. Use researched keywords effectively. Keyword analysis (analysis of the words users use to search for your website’s content) should be done early in the design process to inform content development. Ideally, each page of your website should have a single focus keyword that is naturally included 1 – 3 times within the page content. The keyword should also be included in the page title, meta description, and top-level headings, as long as it fits appropriately.
5. Write content that clearly conveys your brand to site visitors. Your website’s content should be fresh and clear, and your primary focus should be on communicating your message to site visitors, not on using keywords. After the site is launched, remember to periodically update your content, providing something of value for your site visitors through blog posts, press releases , news, etc. that you distribute through social media.
6. Optimize the URLs. The URL for each page should reflect the page’s content and be aligned with the site map. This common sense approach to URLs helps search engine robots locate specific pages.
7. 301 redirect your old website pages to your new ones. 301 redirects inform search engines where to redirect site visitors so they find your new website pages. Therefore, you don’t lose the SEO power of your old website pages.
8. Last but definitely not least, use responsive design. A responsive design website loads optimally on all devices. It provides a better user experience. It’s easier for search engines to crawl than multiple website. And it’s simple to manage, since you only have one website and one set of data to examine.
Trighton Interactive’s clients have seen the benefits of integrated SEO and responsive website design. By following the 8 simple steps outlined here, your company can too.
To find out how Trighton’s advanced SEO and responsive website design can help your business grow, contact us today.