Fastfood chain Wendy’s has implemented a responsive design redesign on their website – Wendys.com with responsive design. Responsive design leverages a single web presence and optimizes the user interface to the workflow of the device they are using to visit the website. No more pinching and zooming to navigate around Wendy’s website as their old site wasn’t created to display optimally on mobile device. Responsive Website Design is a solutions that provides an optimized user experience to all screen sizes, devices. and varies depending on the horizontal screen width.
According to Wendy’s, they receive ten million monthly visitors to their website and social media profiles. Their new Responsive Design website provides enhanced capabilities to engage with customers via social media with embedded feeds from Facebook, Twitter and Instagram. Mobile users also use a GPS feature that displays restaurant locations closet to your current proximity. Wendy’s has rolled out functionality in many locations which allows customers to pay for their food on their mobile device through the website.
Wendy’s CMO, Craig Bahner, had to say the following regarding their new Responsive Website “The new Wendys.com uses cutting-edge technology and design to allow consumers to engage with our brand when, where and how they want,” said Craig Bahner, Wendy’s CMO. “With more customization and personalization tools, Wendys.com offers a vibrant experience for any visitor, especially mobile device users. And it will continue to evolve with consumers over time.”
It’s great to see large brands embracing Responsive Design as we believe it’s the ideal solution to address the multidevice world in 2013.