Often our clients question the value of having attorney photos and videos about their practice on their law firm’s website, wondering if it’s worth their time and money to invest in updated, professional photographs just to enhance their sites. To respond to them, we usually cite research showing that people visiting attorneys’ websites definitely view biography pages and generally are more engaged by biography pages that include professional attorney photos.
To respond to your possible questions about the value of attorney photographs, we’re going to skip right to the heart of the matter and get to the benefits of having pictures of your firm’s attorneys on your website.
Professional Attorney Photos Add Authenticity and Credibility to Your Law Firm’s Website
Unless you look extremely young or extremely old (and even then, your photo can be touched up to downplay your age), you should have photographs on your homepage and biography page, if not throughout the entire website. Research shows that website visitors expect to see photographs on biography pages and that photographs on the homepage actually increase engagement. In other words, the lack of a photograph increases the chance that a site visitor will leave the page.
However, even more important than engagement with your website is the message a professional photograph sends to potential clients. Pictures of your firm’s attorneys taken by a professional law firm photographer show site visitors that you are professional, yet approachable; that you are transparent and credible. You are someone they can talk to and work with.
Pictures of you in your office can also be very effective at conveying a message of credibility and authenticity, as on the homepage we designed for a leading New York City bankruptcy attorney and on the biography page for a Philadelphia firm. Videos featuring you talking knowledgeably on topics important to your clients, such as those featured on our website’s attorney video marketing page, can further enhance your message and engage your firm’s ideal clients.
Professional Law Firm Photographs Enhance Your Firm’s Image
Professional head shots of each individual in your firm can be very effective on your website’s biography pages. However, group photographs can actually have more leverage from a marketing perspective. Well done group photos can suggest your firm’s brand – your strength as a firm, your knowledge and expertise, and your concern for your clients, as on leading Orlando medical malpractice attorneys, Paul and Perkins homepage.
Let Us Help You Improve Your Online Presence
The Trighton Interactive team can evaluate your firm’s website and explain how new photographs and other revisions can help generate more clients for your firm. We’ve helped law firms across the country upgrade their websites and increase their marketing ROI, and we’ll put our legal marketing and law firm SEO experience and expertise to work for you.
Call us today at 1.800.407.2068 or contact us online to get started.