attorney search engine rankings

Fundamental Tips To Improve Your Attorney Search Engine Rankings

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As we approach the summer of 2016, most Attorneys understand the importance of high Attorney Search Engine Rankings and have employed a comprehensive SEO Strategy to ensure their Attorney Search Engine Rankings appear at the top of Google for priority keywords.   Many law firms have updated their websites with blog posts and responsive design in addition to retaining the services of an internet marketing agency to help them generate new clients.

The reality is, however, that even updated websites, Law Firm SEO, and all the paid search in the world can’t guarantee your website will appear on the first page of Google for your priority search terms.  There are, of course, no guarantees with Google or silver bullet to success, but there are some quick fixes you can make to improve your website’s usability and thereby improve your Attorney search engine rankings in Google.

Attorney Search Engine Rankings

Tips To Help Increase Your Law Firm Search Engine Rankings

1.  Improve Readability

When reading online (or anywhere, for that matter), most people prefer small chunks of understandable text   Since long paragraphs and lots of big words tend to create anxiety and make it hard for people to stay focused, your website content should be to the point  and free of legalese.

In addition, we recommend making pages easy to read by using simple formatting strategies:

  • Small paragraphs of closely related information.
  • Headings in a larger font size to separate blocks of text and help guide readers to information relevant to them.
  • White space and/or images between blocks of content to improve readability.
  • Bulleted lists to highlight specific information.

2.  Improve Content Accessibility

When writing web page content, people often underestimate the importance of titles, yet, like book and article titles, they let site visitors know what pages are about and help them easily access the information they want.  That’s why having keywords directly related to page content in your page titles is important.

Another way to improve your law firm search engine rankings is to keep all closely related information together on one page.  Creating separate pages for breaking up content that seems long for a single page might seem like a good idea, since it can decrease page load time and limit the amount of scrolling a site visitor has to do.  However, having to click to different pages to access content can be very frustrating.  Instead of breaking closely related content into separate pages, a better strategy is to use headings.

3.  Fix Your Links For Better Attorney Search Engine Rankings

Links to other web pages can be very valuable to site visitors seeking information on specific topics.  However, if they have trouble seeing or using the links because of formatting issues, then they are useless.

To improve the links on your website, we suggest making all links really obvious.  They should immediately catch site visitors’ eyes with color (traditional blue or another color that stands out from the rest of the text) and perhaps underlining.  They should also be readable, not buried in text or smaller than the rest of the text.

4.  Highlight Your Contact Information

The best website in the world will not help your law firm if people visiting the site don’t contact you.  That’s why it’s important to make sure your firm’s contact information is easily accessible on your website.  A Contact Us page is not sufficient.  We recommend putting an easy-to-use contact form and toll free phone number at the top of every page of your website so no matter what page a site visitor accesses, she will be able to contact your firm easily.

Having an updated responsive design website and employing tried and true tactics are still recommended strategies for improving your law firm’s ranking in Google.  However, you also need to pay attention to the user’s experience in terms of readability and usability.  If your site isn’t easy to read and use, people will quickly click away, eventually signaling Google that it shouldn’t readily show your site to searchers.

Hear directly from our clients on their experience fixing their Attorney Search Engine Rankings

For authoritative advice on improving your Law Firm SEO with increased rankings in Google, contact the law firm internet marketing experts at Trighton Interactive online or at 1.800.407.2068.  

Working with Trighton Interactive means that you have a team of dedicated  experts committed to your success. We answer the phone, respond promptly to your texts and emails, and meet face-to-face with you to get the results you want. As one client put it, we take care of our clients, not just their websites. Instead of having to pick and choose from separate vendors. With an Emmy® award winning video team, legal content writers who hold PHDs from top universities, and a web design team that won the 2015 IMA Best Legal Website Award, you can be confident you are working with the very best.

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Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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