What is Google Authorship – The Importance of Google Authorship
Google Authorship is a solution Google came up with to connect a piece of content with the Google Plus profile of its author. The modern online landscape is flooded with content, since SEO’s have been screaming, “content is king.” Google Authorship provides the tools to allow your content to cut through the noise.
Example of our CEO listed next to content he authored –
Google Authorship is amazingly powerful! As you can see, this technology allows you to easily spot a post by somone you’re familiare with. We love Google Authorship as it provides the tools for website owners and content authors to extend their real life credibility onto the Internet and then capitalize on it.
Top 3 Benefits of verifying your Google Authorship
1- SEO Benefits of Authorship
When the author of online content is proven to have written quality content that has generated a good amount of traffic and social buzz, he or she will develop an “Author Ranking” that will result in a ranking boost to all content he/she creates. Google Authorship is still in its infancy and you will be ahead of the curve by setting up content to boost your rankings now.
2- Name Awareness / Industry Authority
In every industry there are people who are recognized as thought-leaders or trend-setters. These people are known for their expertise and industry knowledge. How do you go about becoming one of these people? By producing high quality content and staying on the bleeding edge. It’s important to get your name and business out there and to build your online authority.
3- Increased Connection / Engagement Between an Author and Online Audience
Google Authorship helps facilitate engagement with your audience, as people will now be able to tell, right in the search engine which content you’ve authored.
How Do You Set Up Authorship on Your Site or Blog?
Read Trighton’s Guide to Properly Establishing Google Authorship
Get Professional Help
Here are official instructions from Google