When leading New York medical malpractice and personal injury law firm, Simonson Hess Leibowitz & Goodman, launched its cutting edge responsive website in May, the firm’s partners knew they had a sleek, versatile website that would attract new clients. What they didn’t know was that it would win prestigious awards like the 2013 Web Marketing Association’s WebAward for outstanding achievement in website development for their new award wining law firm websites.
Paul Simonson, founding partner of Simonson Hess Leibowitz & Goodman, says, “We knew our responsive website was a winner based on all of the potential clients who visit the site, schedule consultations, and become our clients.”
Simonson credits the firm’s digital marketing agency, Trighton Interactive, with the achievement. According to Simonson, Trighton’s CEO, Jody Resnick, is an expert on responsive website design and, attorney SEO strategies. “Taking our web marketing to the next level with a responsive site was Jody’s idea. He convinced us that having one website that responded to whatever type of device it was viewed on not only provided a more satisfying user experience, but also provided better search results and more manageable analytics.”
Trighton Interactive CEO, Jody Resnick, says his agency is very proud of Simonson Hess Leibowitz & Goodman’s responsive website and the Web Marketing Association’s Standard of Excellence WebAward. “These awards are not just given out to good-looking websites. Each website entered is judged by experts on seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. Recognition from this prestigious marketing association for my client’s website is really an honor,” says Resnick.