Trighton Interactive – Growing Strong in 2012

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According to Trighton Interactive’s President and CEO, Jody Resnick, “The addition of Kenton Smeltzer as Chief Technology Officer, Jonathan Anderson as Vice President of Business Development, and David Chase as Chief Operating Officer signals not only the rapid growth Trighton has experienced since launching its latest mobile and internet marketing campaign, but also the agency’s plans for developing advanced technologies to expand and enhance its integrated online marketing services.”

Kenton Smeltzer, Chief Technology Officer, is an executive level technologist with nearly 20 years on the front line of technology development, both as a hands-on technician and as a manager of technology and technical personnel. In previous positions, Kenton’s work in developing targeted technology to meet companies’ growth objectives led directly to successful multi-million dollar exits. Undoubtedly, Kenton’s experience as a successful lead technologist, his skill as technician and team leader, and his vision of making technology intuitive and simple for others give Trighton a leading advantage in bringing innovative, elegant solutions to market that convert clients’ technical investment from cost center expenditure to profit centers.

Mr. Resnick reports that with the addition of Kenton, Trighton will be enhancing efficiency, creativity and productivity in providing its usual innovative, integrated online marketing services, including creative website design, mobile websites, mobile apps, local listing management, QR code marketing, search engine marketing and search engine optimization, social media marketing, video marketing, and web analytics, while simultaneously taking its services to the next level with advanced technology and responsive design capabilities.

Resnick adds that as Vice President of Business Development, Jonathan Anderson is positioned to bring Trighton’s advanced technological marketing solutions and enhanced innovative online marketing services to a wider market. As a branding and marketing expert, Anderson has over 12 years experience in building successful collaborative business relationships. From organizing and marketing large music concerts to leading business teams in executing innovative online marketing strategies that increase sales by $100 million, Anderson has proven his ability to lead teams of people to achieve a common goal. At Trighton, his leadership and business acumen will be devoted to helping clients develop an innovative integrated marketing strategy designed to meet their specific growth objectives.

Rounding out the Trighton leadership team is David Chase, Chief Operating Officer. With over 20 years experience as a private investigator specializing in online database research and computer systems, 11 years experience on non-profit and advisory boards, including the Board of Directors of the Florida State University Alumni Association, and 11 years as a business owner, Chase brings expertise in research, executive level organization and management to the Trighton team. His keen investigative abilities and attention to detail give Trighton the leading edge in exceeding clients’ expectations for the highest quality design and execution of advanced integrated marketing strategies for the online and mobile environments.

Resnick, an online marketing entrepreneur with over 12 years experience in online marketing on both the “client side” and the “agency side,” believes his growing team has energized an already powerful agency. Based in Orlando, Florida, Trighton is ready to expand its services globally for businesses positioned for the future.

According to Mr. Resnick, “The experienced online marketing professionals and thought leaders at Trighton make sure our clients are ready for the mobile future.” For emphasis he adds, “Trighton leverages powerful new technologies and integrated online marketing strategies designed specifically for each client. Of course we do outstanding website design, search engine marketing, search engine optimization, local listing management, and web analytics. But we do so much more. We mobilize businesses for the future.”

Resnick invites anyone attending The Internet Retailer Web Design & Usability 2012 Conference , being held Feb. 13 – 15 at the Omni Orlando Resort, to stop by Booth 316 to meet the Trighton team and learn more about the exciting possibilities advanced technology offers for mobilizing internet marketing in the future.

Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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