Attorney Paid Search Marketing Experts

Generate instant leads with a targeted paid search marketing campaign created for your law firm.

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Attorney Paid Search Marketing

Trighton Interactive has an expertise in driving high value cases for our attorney clients. Our expert attorney paid search marketing experts provide a cost-effective strategy to maximize your law firm’s visibility and drive leads that convert into the kind of cases you want.

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Leverage Trighton’s Experience
in Partnering With Attorneys

Our experience in partnering with attorneys to improve their marketing ROI has shown us that relying solely on organic search to generate leads can require months of SEO work, while paid search marketing can be an effective way to quickly build your web presence and drive qualified leads to your website.

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Law Firm Paid Search Marketing Advantages:

We’re a Google AdWordsTM Certified Partner
We have advanced training in paid search as well as access to Google’s latest resources. Trighton’s marketing practices have achieved Google’s approval, and our paid search experts have passed their rigorous exams.  When you partner with us, you know you’re getting expert service from experienced internet marketing professionals who understand all facets of paid search and how to reach potential clients in your target demographic.

Optimized, Cost-Effective Campaigns
Unlike many attorney marketing agencies, we don’t just set up your campaign and let it run. We continuously monitor results, checking your click-through rates, conversion rates, and profit margins. We study the analytics and optimize your campaign to produce results that will keep you ahead of the competition. If the data show that site targeting, social media ads, remarketing, or video marketing will improve your ROI, we’ll let you know and quickly make changes to your paid campaign.
Custom Tailored Keyword Phrases
Purchasing keyword targeted ads in search engines enables you to target potential clients geographically and contextually; reach them at times when they are most likely to need your services; and engage them with precise, relevant messages. From choosing precise words and phrases to creating ads and managing your paid search budget efficiently, Trighton will maximize your marketing ROI and get you the results you want.

Featured Law Firm Success Stories

Featured Law Firm
Success Stories

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Drive Instant Cases With a High-Impact Attorney Paid Search Strategy

After our attorney paid search experts have helped you develop a plan to complement your Law Firm SEO strategies, they will handle all of the implementation and management details for you.

Attorney Search Engine Marketing
Attorney Social Media Marketing
Law Firm Remarketing
Attorney Search Engine Marketing
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Our law firm paid media strategies are highly flexible, allowing you to adjust on the fly.  One main advantage of paid campaigns are that they can be implemented instantly to drive targeted traffic to your website and immediate phone calls to your law firm. Also known as Pay Per Click marketing, PPC marketing, Google Adwords, Cost Per Click marketing, or Sponsored Advertising, Paid Search is one of the best ways to get consistent high-quality traffic from relevant search results and other websites.

Remember, digital is flexible, nothing is set in ink — If your firm becomes overwhelmed with new clients, you can pause the campaign until you need to resume aggressively lead generation again. You can slow down a campaign or narrow the criteria to reach only a very specific range of clients based on factors such as the keyword or geographic location off visitor.

At Trighton, we take results very seriously and take all measures possible to ensure our clients receive the best results and ROI on any advertising budget. Whether you dabble with Google AdWords, Bing Ads or one of the many number of other networks, our reputation as leaders in attorney paid search marketing speaks for itself.

Attorney Social Media Marketing
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Your potential clients are spending a lot of time engaging with social media, such as Facebook, Google+, Twitter, and LinkedIn, and they expect attorneys to be involved too. They want to know what is going on in the legal profession, as well as what’s happening in your specific practice areas. If you’re not using social media to connect with them, they’ll think you’re not current and find an attorney who is.

You might currently be using social media to stay in touch with existing clients but could use some help to begin leveraging its power as a marketing tool. Our team has the experience in attorney social media marketing you need to turn your social media accounts into vehicles for promoting and developing your business.

Steps for Law Firm Social Media Success:

  • Correct past social media mistakes.
  • Develop  social media policies for all employees at your firm.
  • Take control of all accounts so that all social media channels match your firm’s current path and philosophies.
  • Engage with and influence current and potential clients leveraging various social media channels.
  • Share your expertise and accomplishments with your peers and potential referral sources.
  • Track all data and constantly benchmark against past KPIs to ensure you are fully maximizing the opportunity and benefits social media can provide to your law firm’s case generation efforts.
Law Firm Remarketing
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Remarketing is an effective tactic for driving ROI, as it allows you to advertise your products or services directly to consumers who have already shown an interest in them. Using intelligent remarketing tools, you can deliver ads for your business to people who have visited your website, even showing them the products or services they viewed while on your site.

Research shows that remarketing is high-impact advertising that increases brand awareness and sales. According to Google, remarketing has many advantages: you have the ability to reach thousands of people as they search online; people see your ads at the time they are most likely to make a decision; you can maximize your impact by determining which ad reaches which set of site visitors or app users; and you’ll have actionable data on how your campaign is performing.

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