Challenge
Delivering Understated Elegance in New Website
for Powerhouse Law Firm
With offices in Orlando and Tampa, Paul Knopf Bigger is a powerhouse of legal knowledge and experience, with numerous multi-million dollar verdicts and settlements for clients who have been seriously injured or killed because of another person’s negligence or a defective product. In seeking a digital marketing partner, the attorneys recognized that in addition to conveying the firm’s mission of service and track record of success for injured clients, the website also had to reach the other attorneys across the U.S. who could benefit from partnering with them.
Website Specifications
Exterior
Point to view layouts
Interior
Technical:
WordPress CMS
PHP 7.3+
Dedicated Server
CDN
Secure HTTPS (SSL)
Security Firewall
HTML5 / CSS / JS
Services:
Law Firm SEO
Paid Search
Copywriting
Social Media
Website Hosting
Display Ads
Custom Branding
3x Efficiency
2x Faster
Performance
Reaching the top of Google
Insight
Having worked successfully with Trighton Interactive at his previous firm, founding partner David Paul turned to the digital marketing agency he knew he could trust to deliver a sleek, customized website with clear, vibrant branding, and cutting edge digital marketing strategies.
SOLUTION: PART I
Conveying the Firm’s Mission
Working closely with the attorneys of Paul Knopf Bigger, the Trighton team developed and delivered exactly what the firm was looking for – a top-of-the-line, customized website that built upon the firm’s themes of teamwork, commitment to excellence, personal attention to each client, and a track record of multi-million dollar verdicts and settlements. Concomitantly, the sleek new website clearly brands the firm as the battle-tested legal powerhouse other attorneys can turn to for help with their complex personal injury and medical malpractice cases.
SOLUTION: PART II
Making a Brand Come Alive
with Responsive Design
With a sophisticated blend of muted colors, minimal text, and simple navigation, the website features authentic pictures of the firm’s partners, their outstanding results, and their productive relationships with clients and other attorneys. Short biographies of each attorney speak to the firm’s depth and breadth of knowledge and experience, while the “About” page emphasizes the firm’s personal service. Testimonials and results appear as the user scrolls through a page, providing useful information without disrupting the sense of calm confidence and accomplishment embodied in the site.
SOLUTION: PART III
Marketing Strategy to Reach Multiple Audiences
Paul Knopf Bigger needed a marketing strategy that would help the firm attract and engage both clients and fellow attorneys. With Trighton’s advanced SEO built into their sophisticated website, custom content tailored toward their target markets, and analytics used for continuous improvement, the firm has been able to exceed their goals and enhance their record of excellence in fighting aggressively for worthwhile causes where they see injustice and can make a difference.
Digital Marketing Results
Best-In-Class Award Winner
200% Increase
In Multi-Million
Dollar Cases
5X Increase
In Monthly Qualified
Website Leads
4X Revenue
And Growth In Firm
In 3 Years
Client Testimonial
“Working with Trighton has helped my firm grow significantly in terms of the amount of lawyers, cases, and people we can help. It’s been a very positive experience. We value the fact it’s a low stress proposition working with them which has worked well with our firm.”
David Paul
Founder, Paul | Knopf | Bigger
