Challenge
Representing Expertise and Success with Sophisticated Website & SEO
After preeminent New York and New Jersey medical malpractice and personal injury attorneys, Paul Simonson, Edward S. Goodman and Kenneth J. Platzer, joined forces to form Simonson Goodman Platzer PC, they knew they wanted a website that reflected their high standards and expertise. Therefore, when creating the website, the Trighton team pushed the boundaries of what’s possible to optimize user experience and maximize conversion.
Website Specifications
Exterior
Point to view layouts
Interior
Technical:
WordPress CMS
PHP 7.3+
Dedicated Server
CDN
Secure HTTPS (SSL)
Security Firewall
HTML5 / CSS / JS
Services:
Law Firm SEO
Paid Search
Copywriting
Social Media
Website Hosting
Display Ads
Custom Branding
3x Efficiency
2x Faster
Performance
Reaching the top of Google
Insight
Shortly after launch, the new firm began experiencing the benefits of the website and their coordinated internet marketing strategy. With Trighton’s expert execution of advanced SEO, Simonson Goodman Platzer was able to retain the high rankings and authoritative digital presence of the founding partner’s previous firm.
SOLUTION: PART I
Developing an Award-Winning Responsive Design Website
The Trighton team partnered with Simonson Goodman Platzer in envisioning a powerful web presence with a consistent message about the firm’s extremely high standards of service and practice. The law firm website design team then worked to create an intuitive user experience that would convey a sense of sophistication and quality. One month after Simonson Goodman Platzer’s website was launched, Trighton was notified that the website had won the prestigious 2014 Best in Class Interactive Media Award (IMA) in the legal category.
SOLUTION: PART II
Winning Big with Custom Medical Malpractice SEO Strategy
The attorneys who formed Simonson Goodman Platzer were all well-established personal injury and medical malpractice lawyers with excellent reputations in New York. Having worked closely with two of the partners at their previous firm, the Trighton team knew how to leverage the attorneys’ real world reputation and authority to maximize client acquisition through the firm’s website. Trighton also had the expertise and commitment to its client to quickly implement advanced SEO tactics so that the new firm’s website could benefit from the authority of the old website in search rankings, even though it was launched with a new name and new domain.
SOLUTION: PART III
Exceptional Execution for Delivering Exceptional Results
Simonson Goodman Platzer’s responsive medical malpractice attorney website design, expertly optimized for search and conversion, was launched September, 2014. Immediately thereafter, the new firm began experiencing the benefits of the website and their coordinated internet marketing strategy. With Trighton’s expert execution of advanced search engine optimization (SEO) tactics, Simonson Goodman Platzer was able to retain the high SEO rankings and authoritative digital presence of the founding partner’s previous firm.
Digital Marketing Results
Best-In-Class Award Winner
$50 Million
In Settlements Won
From Website Leads
#1 Position
In Google Results For
Top Search Keywords
8 Years
As a happy client of
Trighton Interactive
Client Testimonial
“I’ve had the pleasure of working with Trighton for the last 8 years. Not only do they specialize in responsive websites, but also responsive client relations. Trighton Interactive has been an integral part of our success. They helped my firm generate significant clients and revenue. I can recommend Trighton unhesitatingly.”
Paul Simonson
Founder, Simonson Goodman Platzer
