Medical Website Design from Roach Family Wellness Integrative Medicine website, designed by Trighton Interactive, has won the prestigious Interactive Media Best in Class Award in the medical category. According to the IMA, the Best in Class award is “the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.”
Awards are nothing new to Trighton Interactive, a leading full-service digital agency based in Orlando, but CEO Jody Resnick says his team is thrilled to be recognized again for their outstanding designs and focus on the user experience. “Our goal was to develop a sophisticated, responsive website that captured our client’s concern for each patient’s health and expertise in medical and chiropractic care. We wanted to create an online presence that would show rather than tell prospective patients that this leading Orlando healthcare practice provides compassionate, personal care that can help them achieve optimal health.”
According to Dave Brinkhus, Trighton Interactive’s Creative Director, the Trighton team “worked to optimize the user experience and maximize conversions on this medical website design. The color palette, pictures, typography and organization blend beautifully to give prospective patients a sense of the high touch, high quality care they can expect from Roach Family Wellness.” Site visitors will also note that the website responds optimally to the screen on which it is being viewed, the site navigation is simple, and the content is clear and informative.
The distinguished professionals who serve as IMA judges rate websites on five criteria: design, content, feature functionality, usability and standards compliance. According to the IMA, “to win an IMA your site must excel in each criterion, rise above your competitor’s sites and deserve to be a top choice for your target market.” The website Trighton Interacive designed for Roach Family Wellness excelled in all criteria, achieving an amazing score of 485 out of 500 points – Best in Class – an award that to date has been given to only 2 of the 90 entries in the medical website design category for 2015.