Responsive Design Case Study – Creating a ‘future-proof’ solution for large Orlando based church

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Responsive Design Case Study

Large Orlando, FL Church came to Trighton searching for a new website solution that would look great on all devices.

PROBLEM
Journey Christian had a large website that was outdated and hard to use.  Website visitors were having difficulties locating information and could not access a majority of the website’s content from mobile and tablet devices.  In addition, the site was built on an old platform and was slow and difficult for the Church’s marketing team to maintain.;

SOLUTION – Responsive Web Design
Reviewing the analytics from the old site and creating user personas allowed Trighton Interactive to develop an information architecture that appealed to all of the Church’s target audiences. The website design is clean, refreshing and easy to read – a big improvement over the old white text on a black background and Flash. Since the design is responsive, the content and navigation adjust appropriately to the screen width of the device being used, so Church members can easily find what they are looking for.  Also, the new, responsive website is built in the open-source content management system WordPress, so it is easy to update and maintain.  They visit the site,  as the new Responsive Design site showcases all of Journey’s content and events.Search Engines love the site too, with targeted keywords in the architecture and URLs that are easy to bookmark and share.

Journey’s New Responsive Site

Showcases all of Journey’s content and events. Search Engines love the site too, with targeted keywords in the architecture and URLs that are easy to bookmark and share.

Responsive Design Case Study

RESULTS
The Church leaders are now empowered with a design that clearly communicates their message and is easy to maintain. Church members are empowered with video content from the Church’s YouTube channel, a community calendar with integrated social media, including Twitter and Facebook.  Now, it doesn’t matter which device users are on when

Responsive Design

Testimonial from Journey Christian’s Business Director, Jodi Dinnan
Jodi-Dinnan“We are very excited to launch our new web site and couldn’t be happier with it. The visual design is an exciting enhancement for Journey, as it fits with the diverse group of people from various social, economic, and ethnic backgrounds who attend the church.”

Testimonial from Journey Christian’s Lead Pastor, John Hampton
John-Hampton“Trighton Interactive has been a great partner in helping us achieve our objectives in the development of our new site. We love the fact that the site looks great on mobile devices as well as on the computer. We have been considering a major overhaul of our church website for some time. Trighton came along side us and took our ideas and dreams and made them a reality. We are very pleased with the enhanced communication capabilities our new site gives us.

Trighton Interactive, located in Orlando, Florida, is a leader in creating responsive design websites that display optimally on all devices. Call 1.800.407.2068 and let’s discuss creating a responsive website for your business.

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Jody Resnick

About Jody Resnick

Jody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development. View Author Page
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