The Interactive Media Awards (IMA) has given Trighton Interactive a 2015 “Best in Class” designation for B2B website design and advanced development of the North American Masipack website. According to the IMA, “The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.”
Best In Class B2B Website Design
This past year, Masipack, a global manufacturing company providing complete and innovative packaging solutions for multiple industries since 1987, decided it needed an enhanced, contemporary web presence to help expand its reach in North America. The Brazilian-based company partnered with Trighton Interactive to achieve optimal results. Today the Masipack leadership team is very proud of its new website and the recognition it has received from the IMA.
The Trighton Interactive team is also very proud of the website and the IMA award. Jody Resnick, founder and CEO of Trighton, says, “We are excited to receive another ‘Best in Class’ award from the IMA. This is Trighton’s 4th Best in Class designation, but our first in the manufacturing category.” He adds, “We believe our websites are world-cass examples of how the internet can be used to enhance a business’s message and branding. This award is truly a testament to the standard of excellence by which Trighton Interactive operates.”
Indeed, to achieve the IMA “Best in Class” designation, a website must be truly excellent. All websites submitted for judging are evaluated by a group of distinguished professionals on five criteria: design, content, feature functionality, usability and standards compliance. According to the IMA, “to win an IMA your site must excel in each criterion, rise above your competitor’s sites and deserve to be a top choice for your target market.” The website Trighton Interactive designed for Masipack North America excelled in all criteria, achieving an amazing score of 489 out of 500 points – Best in Class – an award that has been given to only 4 of the 70+ entries in the manufacturing category for 2015.