Rhino Lawyers
Client
Rhino Lawyers
Industry
Legal
Services
Law Firm SEO
Law Firm Website Design
Challenge
Tackling an Ambitious Website Refresh Strategy Head-On
Rhino Lawyers’ website had a good logo and color scheme but was not performing as well as the firm’s attorneys wanted. The Trighton team quickly identified areas for improvement, including SEO, blog integration, and lack of calls to action, and developed a strategy for improving performance without completely changing the firm’s digital branding.
Insight
To improve your firm’s website performance, you need a feature-rich, responsive website incorporating best practices and advanced SEO.
APPROACH & SOLUTION
While maintaining Rhino Lawyers’ digital branding, our team built an updated, feature-rich, responsive website that conveyed the firm’s real-world authority. A settlement rotator was added to the homepage, and a case results section was added to the top-level navigation. In addition, the firm’s blog was merged to the main site, and the “Learn More” section was reconfigured as a “Practice Areas” section.
The new website maintains the firm’s branding, but provides a more balanced, brighter look for an enhanced user experience. Highly visible calls to action and a Free Consultation button enhance conversion optimization, while improved functionality and advanced SEO are integrated to produce the sophisticated, high performance website Rhino Lawyers wanted.
