Dennis Hernandez & Associates

New Google Rankings from SEO Produce 800% Increase in Monthly Qualified Leads

#1 Position

In Google for Most
Competitive PI Terms

5X ROI

Based on Same Marketing
Spend from Prior Year

300% Lower

Cost Per Acquisition
of New Retained Cases

Client
Dennis Hernandez & Associates

Industry
Legal

Services
Law Firm SEO
Law Firm Website Design
Paid Search
Content Development
Reporting
Lead Attribution
Local Profile Management
Link Building

Challenge

Gaining Trust to Turn Things Around
and Improve Marketing ROI

Dennis Hernandez & Associates, a large personal injury law firm with eight offices throughout Florida, sought Trighton’s help to improve its marketing ROI. The firm had worked with several other internet marketing agencies, with less than satisfactory results, and was still relying heavily on expensive radio and billboard ads to generate leads.

Unfortunately, this approach had left them with a poorly constructed, unoptimized website, no way to measure results, a depleted marketing budget, distrust of marketer’s promises and reluctance to work with another agency. The Trighton team knew they had their work cut out for them, but they also knew they had the expertise needed to turn everything around and get the results the firm wanted.

Insight

A comprehensive multi-point strategy involving new website architecture and design, local profiles cleanup, ongoing content creation and on-page SEO, link-building and paid search, results in surpassing competitors in record time and scale.

APPROACH & SOLUTION

Leveraging Trighton’s Expertise
and Full Range of Marketing Services
to Outperform Competitors

The Trighton team collaborated in developing a comprehensive multi-point approach to get the Dennis Hernandez law firm the tangible results they wanted. The design team developed a new responsive website that solved the firm’s problems with website architecture for multiple locations, dual language optimization, and loading speed.

Simultaneously, the marketing team developed a new keyword strategy, enhanced with ongoing content creation and on-page SEO, link-building and paid search, to get to the first page of Google for competitive terms within record time. Trighton’s design and marketing expertise, systematic implementation of its comprehensive approach to internet marketing, frequent collaborative meetings and clear reporting on results has exceeded the Hernandez firm’s expectations for a significantly improved return on its marketing investment.

Digital Marketing Results

#1 Position

In Google for Most
Competitive PI Terms

5X ROI

Based on Same Marketing
Spend from Prior Year

300% Lower

Cost Per Acquisition
of New Retained Cases

Client Testimonial

“You guys have made a difference. I have found clients from your organic rankings which is offsetting my radio and billboard cut back. I want to thank you for your efforts.  We have received a handful of cases and that is awesome!  I know you are only going to get me more.  I am so grateful to have you to work on my website. It has truly been a blessing.”

Dennis Hernandez
Founder, Dennis Hernandez & Associates

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