Slater Grant
Client
Slater Grant
Industry
Legal
Services
Law Firm SEO
Law Firm Website Design
Challenge
Bold SEO Strategy to Compete
in a New City
Slater Grant had been working with an SEO agency and were dissatisfied with the results. Their website was optimized for search, but it was not getting much traffic, and, as a result, they did not have many cases. The young, aggressive attorneys wanted better results and more cases.
Insight
A new SEO strategy, combined with powerful local search tactics and call tracking, can give you the results you want.
APPROACH & SOLUTION
Responsive Website Design
The Trighton marketing team recommended taking a bold approach to SEO to enhance the firm’s digital presence and increase website traffic and leads. Instead of relying on keywords for Wesley Chapel, a suburb of Tampa where the firm was located, the new strategy would be to optimize the site for Tampa, where there was a much larger target audience.
Subsequently, Slater Grant opened a new location in Tampa. The enhanced SEO strategy is helping the firm increase leads and cases, and the local search tactics implemented by Trighton have been very effective. Using call tracking to quantify the value of specific keywords has also been valuable in fine tuning the firm’s SEO to get the results they want.
