Client
Jonathan Rose Law
Industry
Legal
Services
Law Firm SEO
Law Firm Website Design
Paid Search
Video
Challenge
Enhance Defense Attorney’s Digital Footprint to Increase Leads and
High-Quality Cases
Attorney Jonathan Rose’s state and federal criminal defense practice had plateaued, and the former Marine wanted to make a change to increase his firm’s leads. His previous marketing agency had been posting blogs for him on topics that were not relevant to practice area keywords, and the number of leads and cases his firm was getting was stagnant.
Insight
To get the kind of cases your firm wants, you need a focused, long-term SEO strategy that leverages relevant, original content.
APPROACH & SOLUTION
Develop a Long-Term SEO and Content Strategy for Sustainable Success
Trighton’s team built a new conversion-optimized responsive website for Rose that funneled clients to his three practice areas: healthcare, state and federal defense. A focused SEO approach was also implemented to shift his practice more specifically toward healthcare license defense so he could get the type of cases he wanted.
The Trighton team further enhanced Rose’s digital footprint by developing a long-term SEO strategy to increase Google rankings for his practice area pages, creating content relevant to healthcare providers who need legal advice and leveraging the content in a social media campaign. The new website, SEO and content strategy have increased Rose’s leads and given him the cases he wants.
