Medical malpractice Attorney
WEBSITE DESIGN AND SEO Case Study:
Simonson Goodman Platzer PC

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Malpractice Law Firm Website Design Wins Big with Trighton’s Custom Attorney Website Design and Advanced SEO

When starting a new law firm, founding partner Paul Simonson relied on the internet marketing agency he knew he could trust to quickly position his firm for success with:

Initial Challenge

Simonson’s former personal injury and medical malpractice law firm had worked with Trighton for more than 5 years and had been enjoying the benefits of its website’s top ranking in Google for many years. Therefore, when starting a new firm, Simonson wisely chose to continue working with Trighton and sought to leverage the authority of his former firm’s web presence in conjunction with his own professional authority as a preeminent New York City attorney.

This situation presented a major marketing challenge because the new law firm had a different name, different domain, and different physical location than his previous firm. Moreover, Simonson Goodman Platzer did not have a brand or website, and they needed both immediately to begin acquiring clients and laying the foundation for the firm’s future success.

The Strategy

The Trighton team knew they had to gain consensus among key stakeholders and move quickly to launch a new custom responsive design website and comprehensive internet marketing strategy. They also knew they had to do everything possible to the fullest extent possible to successfully meet the challenge presented by creating an effective web presence and marketing plan for a new firm with exceptionally high standards of quality and performance.

Working collaboratively and efficiently, the Trighton team partnered with Simonson, Goodman and Platzer to develop branding, a new best in class responsive website, and a well-planned, integrated marketing strategy, including search engine optimization, local search, video marketing, social media marketing and content development. And they did it all within a matter of weeks to meet Simonson Goodman Platzer’s expedited timeline.

Exceptional Execution for Exceptional Results

The Trighton team executed at the highest level of detail for the ultimate level of success. They were there with good ideas and open communication, unparalleled client support, and the expertise to put advanced, coordinated marketing strategies into place immediately when Simonson, Goodman and Platzer needed them. Simonson says, ”White glove service doesn’t begin to explain the kind of support we received from Trighton. Jody and his team were available to us with excellent ideas and solutions whenever we needed help or had questions. We are elated by what we’ve accomplished so far with Trighton and what we know partnering with them will help us achieve in the future.”

Simonson Goodman Platzer PC’s responsive medical malpractice attorney website design, expertly optimized for search and conversion, was launched September, 2014. Immediately thereafter, the new firm began experiencing the benefits of the website and their coordinated internet marketing strategy.  With Trighton’s expert execution of advanced search engine optimization (SEO) tactics, Simonson Goodman Platzer was able to retain the high SEO rankings and authoritative digital presence of the founding partner’s previous firm.

And Reaching the Top of Google

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Medical Malpractice Attorney Website Design Wins Best in Class Award

ima_badgeOne month after Simonson Goodman Platzer’s website was launched, Trighton was notified that the website had won the prestigious 2014 Best in Class Interactive Media Award (IMA) in the legal category. Developed to recognize “the highest standard of excellence in website design and development and honor individuals and organizations for their outstanding achievement,” the IMA gives the Best in Class award as the “highest honor” to represent the “very best in planning execution and overall professionalism”.

From the start of the development process, the Trighton team partnered with Simonson, Goodman and Platzer in envisioning a powerful web presence with a consistent message about the firm’s extremely high standards of service and practice. The law firm website design team then worked to create an intuitive user experience that would convey a sense of sophistication and quality. From concept to launch to performance, the website demonstrates exceptional quality in design, content, feature, functionality, usability, and standards compliance (the five criteria the IMA uses to evaluate websites. According to the IMA, “to win an IMA your site must excel in each criterion, rise above your competitor’s sites and deserve to be a top choice for your target market.” The website Trighton Interacive designed for Simonson Goodman Platzer PC excelled in all criteria, achieving an amazing score of 485 out of 500 points – Best in Class!

What Our Client Says

“I’ve been a client of Trighton’s for over 7 years. It’s not only been a pleasure learning and collaborating with their team of experts, this relationship has helped my firm generate many new clients and significant revenue.”

Paul Simonson Founder, Simonson Goodman Platzer PC
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Analysis of Medical Malpractice Law Firm Website Design Success

Building a Brand.

From strategy through production and implementation, differentiating Simonson Goodman Platzer PC from other New York personal injury law firms was key to successfully launching a new law firm. To position the firm for success, Trighton’s award-winning design team developed branding that visually conveys the attorneys’ expertise and sophistication.

From its best in class responsive website and attorney videos to letterhead and business cards, Simonson Goodman Platzer’s key message of sophisticated, expert representation is conveyed through color, layout, text, photos and imagery.

  • Simonson Goodman Platzer’s website achieved the #1 Google ranking within 1 month of launching.
  • The website generated a $500,000+ medical malpractice client within 1 month of launching.
  • More than 75% of the firm’s leads come directly from the website.
  • In the first 6 months after launching the website, the firm retained a combined settlement amount above $20 million.
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