Meet The Experts
Chief Executive Officer
Jody Resnick, founder and CEO of Trighton Interactive, has been helping companies build their business online since 1999. His experience on both the “client side” and “agency side” of digital marketing brings a well-rounded, innovative perspective to Trighton’s strategic planning process. His collaborative relationships with clients, coupled with his understanding of their goals and the strategies needed to reach them, gives our clients a huge competitive edge.
Passionate about technology and marketing since his childhood days of “selling” his parents on the idea of an Atari game system to keep him from getting bored, Jody has developed expertise in digital marketing and business development through education, experience, and professional development. In the late 1990s, as an undergraduate majoring in marketing, Jody realized that the internet was going to change the way businesses marketed their products and services in the 21st century, so he completed a major in information technology to complement his marketing major. The knowledge base from those two fields of study, enhanced by an internship in e-marketing for a national company and an MBA, helped Jody launch a very successful career in digital marketing.
Prior to starting Trighton, Jody led the online marketing strategy and initiatives for several major household brands, including Marriott International, the Ritz Carlton Brand of hotels, and Hickory Farms. In 2008, he realized that mobile technology was creating a new opportunity for digital marketing and joined a team of digital marketing professionals to implement products and services customized for high-growth businesses looking to maximize their online marketing strategies with advanced technology. The mission was to develop results-driven online marketing campaigns leveraging the latest cutting-edge strategies and tactics for businesses to maximize the value from their online channels with an emphasis on mobile.
Trighton grew out of this mission, and for the past 10 years, has evolved from a small, local Orlando website design and SEO agency to an award-winning digital marketing company serving top tier attorneys with a full suite of winning solutions: law firm SEO, web design, content creation, reporting, paid search, video, social media and call tracking. Trighton has won Best-in-Class Interactive Media Awards for our clients’ law firm websites for six years in a row. More importantly, our clients’ prestigious law firms have experienced significant growth in terms of cases and revenue as a direct result of partnering with us.
Jody believes Trighton’s success in helping clients reach their goals is due in large part to our hands-on approach and expertise. When clients have a question, they get an immediate answer from Jody or one of his senior team members. When they have a concern, it is addressed quickly by the team member with expertise in the area(s) needed. When they have a request, they get a prompt response from the team member most knowledgeable about the issues involved. Even when clients are satisfied with the results from their websites and digital marketing campaigns, the Trighton team has innovative suggestions for continuous improvement.
Jody enjoys working closely with Trighton’s clients and helping them achieve their business development and revenue goals. He is especially thankful for the opportunity to collaborate with ambitious attorneys on enhancing their prominence in their distinct areas of practice. Together, their success stories are Trighton’s success story, and, as the agency enters its second decade, the next chapter promises to be even better.