Deborah Schwartz, PhD

Vice president of operations

Deborah’s parents always told a story from her childhood to illustrate both her drive for excellence and her sensitivity. One evening at the dinner table, when she was six years old, her father praised her achievements by describing her as very “conscientious.” Misunderstanding the compliment, young Deborah burst into tears, believing she’d been called a bad name. Over the years, however, she grew to appreciate the genuine praise her father had offered and realized that being conscientious—striving for excellence and thoroughness—was central to her character.

Today, Deborah brings her conscientious nature and meticulous attention to detail into her new role as Vice President of Operations at Trighton Interactive. Reflecting on her successful tenure as Director of Content Strategy, she recognizes how these core traits have consistently guided her professional growth and shaped her approach to leadership. Whether raising her family, obtaining her Ph.D. from the University of Michigan, or teaching writing courses to college students, Deborah has always been driven by the pursuit of excellence, setting high standards and exceeding expectations.

In her current executive role, Deborah leverages her operational expertise, analytical abilities, and strategic insight to foster efficiency and innovation across the organization. She proactively evaluates internal processes, manages resources thoughtfully, and ensures that every aspect of operations aligns seamlessly with Trighton’s commitment to excellence. Her extensive experience collaborating with clients and interdisciplinary teams positions her ideally to lead operational initiatives that deliver best-in-class digital marketing solutions and superior client experiences.

Deborah continues to inspire her colleagues to never settle for “just okay,” pushing boundaries to achieve exceptional outcomes. She is proud of her role in Trighton’s ongoing success, working diligently to streamline operations, enhance productivity, and empower teams to achieve ambitious goals. Ever conscientious, Deborah remains committed to ensuring that Trighton Interactive consistently exceeds expectations through strategic operational excellence, innovative thinking, and unparalleled service.