Chief Executive Officer
Jody Resnick, founder and CEO of Trighton Interactive, has been helping companies build their business online since 1999. Jody’s experience on both the “client side” and “agency side” of internet marketing brings a well-rounded, innovative perspective to Trighton’s strategic planning process. Jody’s firsthand understanding of overarching client goals and objectives provides our team with deep insight into the unique needs of every client, while balancing the competing interests of internal stakeholders. At Trighton, Jody leads all facets of strategic development, product research, and execution to develop integrated campaigns for our clients.
Prior to starting Trighton, Jody Resnick led the online marketing strategy and initiatives for several major household brands, including Marriott International, the Ritz Carlton Brand of hotels, and Hickory Farms. Jody is an established industry source, having published articles in worldwide publications, such as Search Engine Watch, Search Engine Guide, and Revenue news. He has been interviewed as an expert source by Forbes, The San Francisco Chronicle, and Internet Retailer, and is also a frequent speaker at industry-leading conferences, such as Shop.org, SMX, and SMX Advanced.
In 2008, Jody spotted a new opportunity in the online industry, as the opportunity to market to consumers via their mobile phone became a reality. In order to capitalize on this opportunity, Jody joined a team of online marketing professionals to implement products and services customized for high-growth businesses looking to maximize their online marketing strategies with advanced technology. The mission was to develop results-driven online marketing campaigns leveraging the latest bleeding-edge strategies and tactics for businesses to maximize the value from their online channels with an emphasis on mobile.
Trighton Interactive leverages Jody’s multi-faceted internet marketing experience with the latest technology and design expertise of team members to help clients lead in the digital ecosystem. With Jody’s leadership, Trighton has won Best-in-Class Interactive Media Awards for clients’ websites in the legal (advanced proven expertise in attorney SEO), medical, marketing, and manufacturing categories, and the agency has grown from a small, local Orlando SEO business to a national interactive agency providing a comprehensive offering of digital services to many U.S. based and international clients.