Jonathan Anderson has over 13 years of experience as an innovator in the branding and marketing world. Recognized for his ability to build successful collaborative business relationships, Anderson brings valuable entrepreneurial experience and vision of innovative growth opportunities to Trighton.
Anderson’s career in marketing actually began when he helped a group of high school friends promote their band. He was so successful that he was quickly transformed into an executive level concert promoter in the Midwest, taking a lead role in marketing and producing the Toledo Music Festival, which in its fourth consecutive year, hosted 110 local and regional acts on 6 stages during a 2 day period.
In 2005, after the Lance Armstrong Foundation launched its “LiveStrong” yellow silicone bracelet campaign, Anderson was instrumental in devising a plan which created a platform for small groups like school booster clubs and nonprofit organizations to raise funds for their causes through the sales of Custom Silicone Bracelets. It was during this time that Jody Resnick, President and CEO of Trighton Interactive, introduced him to the world of “Search Engine Optimization.” Jonathan quickly took a very expensive PPC campaign and turned it into the top organic search result, saving the company close to $300,000 a year while maintaining over $1,000,000 in revenue.
In another successful business venture, Anderson led a team at BCP Imports in the execution of an innovative online marketing strategy for shaped rubber bands. In less than two years, his strategy resulted in a sales increase from zero to over $100 million.
As a successful marketing professional and entrepreneur, Jon understands the value of collaboration, trust, and strategy. His experience and vision have helped Trighton become a leader in innovative online marketing and advanced attorney SEO strategies.